Inbound Marketing

Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey. Inbound marketing is about forming connections, answering questions, and solving problems. . The main benefits of inbound marketing are the following:

• Targeted: you know exactly who you are aiming for
• Relevant: content is adapted to the people you target
• Data-driven: results can be captured easily leading to a continuous possibility to adjust and improve
• Permanent:content is developed once but can be reused and adapted continuously
• Streamlined: marketing automation software will allow to spread the right message at the right time
• Holistic: each department of a company will play a role and impact the journey of leads

Application of the inbound methodology

The inbound methodology can be applied in three ways:

1. Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
2. Engage: presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.
3. Delight: providing help and support to empower your customers to find success with their purchase.